Frisco evolving into destination city
May 19, 2009
Dallas Business Journal
The City of Frisco says a recent study show it pays to focus on the North Texas city’s value as a destination for tourists.
A new report commissioned by the Frisco Convention & Visitors Bureau found than in 2008, the city received $1.24 billion in direct visitor spending from 4.33 million visitors. Those visitors included 3.83 million day-trippers who live in other parts of the Dallas-Fort Worth area and within a 200-mile radius.
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